Kawartha Lakes Map & Events Guide 2012 Submissions Welcome!

Warm Greetings from the Tourism Office!

From Margaret Cunningham Kawartha Lakes Tourism Development Officer

2012 marks significant change in how KAWARTHA LAKES will showcase itself to the world. Ongoing improvements to the official tourism website continue to ramp up. Demand for a social media approach is growing. To attract visitors to choose Kawartha Lakes as their travel destination of choice, marketing and promotion must be strategic and direct, providing the potential visitor the desired combination of print, online marketing and promotional materials.

Produced as the official tourist guide to Kawartha Lakes, the new and improved KAWARTHA LAKES MAP & EVENTS GUIDE 2012 will replace the combination of Kawartha Seasons and Map and Events promotion. The ultimate goal is to reduce print material as well as minimize the advertising burden on our tourism partners, providing increased focus on online information at www.explorekawarthalakes.com.
KAWARTHA LAKES MAP & EVENTS GUIDE 2012 will not only complement the Lindsay, Bobcaygeon and Fenelon Falls visitor guides, it will also provide:

• An enlarged and enhanced map
• A calendar of signature events
• Highlights on what there is to see and do year round
• Where to stay and how to get there
• Information about major TOURIST EVENTS & ATTRACTIONS in Kawartha Lakes

The reverse is a road map with signature attractions including communities, trail routes, cultural and outdoor sites, golf courses and rural 'must see' destinations. This guide will have a print run of 100,000. CTM Brochure Distribution in 432 locations across the province and within the Hwy 401 corridor will include visitor information centres, chambers of commerce and travel centres. Local household distribution will ensure all residents in Kawartha Lakes become well-informed tourism ambassadors.

New this year, a KAWARTHA LAKES PROMOTIONAL FOLDER is being introduced to hold the 4 official guides - Map & Events Guide, Exploring Lindsay, Explore Fenelon Falls, and Explore Bobcaygeon in one attractive presentation package. With a print run of 20,000, half will be distributed as part of the CTM contract, June - September, with the balance being used at shows, conferences, special presentations and upon request through the chambers and the Tourism Office.

Official Kawartha Lakes Tourism Site Offers Free Coupons and More

The official TOURISM WEBSITE atwww.explorekawarthalakes.comincludes up to date information on tourism attractions, seasonal packages, travel ideas, videos and expanded links to all related business in the YLM directory. Encouraging traffic to the website from this print campaign, advertisers will be invited to post easy to download coupons and packages at no charge.

Reserve Your Space Promote Your Business

We invite you to promote your business to the 1.3 million annual visitors and thousands of seasonal and full-time residents by reserving your advertising space now. We will be in touch to follow up with you on the promotional plans in this flagship guide to Kawartha Lakes. If you have any questions, please contact Margaret Cunningham, Tourism Development Officer.