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Saturday, December 22, 2012

Loblaw Companies Responds [Editorial]

Loblaw Companies Beef Rccall Now Posted!

December 12, 2012 Canada Food Inspection Agency posted
The Canadian Food Inspection Agency (CFIA) and Loblaw Companies Ltd. are warning the public not to consume certain Butcher's Choice Garlic Peppercorn Beef Burgers because this product may be contaminated with E. coli O157:H7.
This Beef Burger recall was later expanded to include more products. However, we could not find any mention of the Beef Burger recall on Loblaw Companies websites. Therefore, we sent the following email to Loblaw Companies:

From: Suzanne Sholer
Sent: Wednesday, December 19, 2012 8:17 AM
To: Loblaw Public Relations (LCL)Cc:
 Subject: Beef Recall Not Found On Websites

 To Whom This May Concern:

I cannot find the recently expanded Beef Burger Recall on any of the following Loblaw websites :

  •  No Frills 
  •  Loblaw Companies 
  •  Your Independant Grocer 
 Why has it not been posted?

 Suzanne Sholer Founder
 Omemee Pigeon eFlyer
 Kawartha Lakes Mums

Loblaw Companies Response  - Too Little Too Late?

Following the receipt of our letter, Loblaw Companies responded by posting the recall on their corporate website December 20, then emailing the following response:

From: CR Email Agent 8
To: Suzanne Sholer
Date: 20 December 2012 15:36 
Subject: RE: Beef Recall File # 1351435

Dear Ms Sholer,
Thank you for your email.
At Loblaw Companies, the health and safety of our customers is paramount to us and we are committed to providing our customers with a clean and safe store environment and offering products that are produced, sourced and handled responsibly. Loblaw Companies Limited and all of our corporate and franchise stores follow the federal regulations set and enforced by Health Canada and Canadian Food Inspection Agency (CFIA).
The Recall information is posted on

Please be assured that I will share your feedback with our Operations team.

Johanne Edwards
Senior Customer Service Representative Loblaw Companies Limited
Représentante principale du service à la clientèle Les compagnies Loblaw Limitée

Loblaw Companies Beef Recall Posting : Our Response

Do you think posting an E.Coli recall alert on a corporate website,eight days after the recall is first issued, shows 'the health and safety of our customers is paramount' to Loblaw Companies? We do not. Consumers need to be notified of such important alerts in a timely manner.

On December 21, 2012 12:25:30 PM PST, Suzanne Sholer wrote:

To Whom This May Concern:

Thank you for posting the Butcher’s Choice Recall on your corporate website, December 20, 2012. Due to the severity of this health alert, E. Coli, we are suprised Loblaw Companies did not post this recall when it was first issued, nor post it on the flyer sites where more consumers would see it.

In future incidents, you may wish to also post a picture of the product as well as many companies do.

Communication needs to be received and understood in order to be effective.

Suzanne Sholer
Omemee Pigeon eFlyer
Kawartha Lakes Mums

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